Extended Understanding of Bayesian A/B Testing

How to use Bayesian A/B Testing Efficiently

Jeremy Zhang

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In my earlier post, I talked about the fundamentals of Bayesian A/B testing and described how it is able to answer one of the most fundamental questions in all A/B tests — Is treatment better than control? Beyond that, I have also left a few unanswered questions that you might be facing when actually applying bayesian A/B testing.

  1. What happens if I want to carry out tests with more than 2 groups, e.g. A/B/C/D …?

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Jeremy Zhang

Hmm…I am a data scientist looking to catch up the tide…