A Comprehensive Understanding of Bayesian A/B Testing

Minimal Theory to Understand and Use Bayesian A/B Testing

I have reviewed a few blogs online in hopes of understanding Bayesian A/B testing, but found them either too advanced, jumping to some conclusions abruptly, or too simplistic, either way, are not giving me enough confidence to actually understand and apply it.

In this post, I will try to give you a step-by-step introduction to Bayesian A/B testing with theory explained (which won’t be as hard) and some techniques and…